People throughout North America are struggling financially due to job losses or cuts to their working hours. They are left struggling to pay bills, keep their homes and even purchase food However, an often overlooked opportunity holds huge potential for many, the potential for a stable income through network marketing.
What is the Definition of and Benefits of Network Marketing
Direct selling is the selling of goods or services through self employed consultants or representatives. The organization "Direst Selling 411" states it is "person-to-person" selling, away from the traditional store front retail shop.
The benefit to consumers is often a lower price, since there is no middle man to pay and no store rental costs. The benefit to the sellers is the ability to own their own business, work their own set hours and make as much money as they need, or want.
There are other benefits as well. Most "traditional" businesses are expensive to start. Business plans, lawyers, loans and bank fees, plus the many overhead monthly costs keep many people from even considering getting in to business. Network marketing companies on the other hand allow people to get started as self employed business owners for as little as $100.
Network Marketing Companies and Products
When asked about knowledge of direct selling, or network marketing companies, most people immediately think of jewelry, make up and candle companies. Yet just about any company can sell goods or services, person to person, from a home based set up.
Clothing, jewelry, nutritional products, toys and educational items, and telephone and internet services are among the many types of products and services being provided to consumers through direct sales consultants. The direct selling associations mentioned below have lists and contact information of all the member companies.
Direct Selling Association
The Direct Selling Association has both US and Canadian web presence. They have hundreds of companies as members, all abiding by a strict code of ethics. The purpose is of course to lend support to the legitimacy of the companies both in the eyes of consumers and independent reps and consultants.
Check out their information and the opportunities at dsa.org and www.dsa.ca
DSA Canada states that over 1.3 million Canadians are involved in direct selling. The numbers in the United States are even higher. As economies slow in both countries it is likely that these numbers will grow substantially.
How to get started in a Network Marketing Business
Probably the easiest way to get started is by visiting the DSA organization web sites listed above. Chose a prospective company's web site and follow their instructions to become a rep or consultant. It really is that simple.
It would be worthwhile to do some research to determine what products or services are already available in your town or city. Keep in mind though that it is very feasible for most cities to support more than one rep from the same company, and many of these companies are now allowing information sharing about their products using social media outlets.
Final Words of Encouragement
Donald Trump, in his book "Why We Want You to be Rich" (2006), which he co-authored with Robert Kiyosaki, believes getting involved with a network marketing company is a good first step for those wanting to start a life as a business owner. He argues that this is because most networks will teach you how to sell, a trait most people do not possess but need to learn.
Finally, even though people become self employed business owners, with network marketing companies you are never truly in business by yourself. Consultants become part of a team, one which provides support and training materials as well as other reps and consultants with whom network with and share ideas and strategies.
Network marketing may indeed be the key for many who need to re-stabilize their financial security and create a brighter future for themselves.
Wendy Getchell - I am a retired Registered Nurse writing articles on health as well as many other areas of interest. I have taken the life of a freelance ...
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